The only personality that you can have to be successful in social media is your personality.
If you do not have people appearing in your social media, then you don’t have a social media personality, and that is bad. The people representing your company are the people who appear in your social media. Every person’s social media personality is their actual personality. Yes, we comb our hair, and make sure we look fresh, but that’s not fake, that’s just being polite. The hardest part about social media is deciding to actually be yourself in front of the whole world. That decision means you will be social and polite and caring, and sometimes that feels difficult, but in the end, it will make you a more understanding person.