Walt Disney, Steve Jobs, and Steve Wynn teach us about smart feature negotiation with customers.

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Walt Disney created Disneyland, an amusement park fun for the whole family. Steve Jobs created the Mac, the iPhone, and the iPad revolutionizing the computer and cell phone industries. Steve Wynn created The Mirage, Treasure Island, and Bellagio creating a Las Vegas boom and also introduced us to Siegfried and Roy.

They were all ahead of their customers, and we, as developers, must be ahead of our customers too.