I perform two important tasks for the clients of Mattifesto:
Website design and software development.
Training clients to work with the website to reach their goals.
The second item often comes as a surprise to a new client when we first talk. But part of the training is helping them understand why a hands off approach won't help them reach their goals.
I make the process of learning and the act of working with the website fun so that people are happy with the decision to move forward. Also, it can be a little bit of a transition point for a businesses. Are you serious about communicating with your customers? The answer is usually: yes, as long as I don't have to communicate with the customers! But we quickly work through that and get down to business and on the road to success.